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Email Marketing - Using The Leverage Of Email To Improve Your Marketing

How To Use Email Marketing In Your Favor And Increase Your Profits With Every Single Email You Send!

Marketing Copy in Your Emails

Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing on copy marketing.

And a secret is to balance the right blend of benefits and features in your marketing copy. In order to do this, try some of the things in your next email marketing communications.

State your proposition in a personal way, since the focus is all about the customer – i.e. write in the “You” form, not “he or she.” And talk about them or things that they can relate to.
Focus on customer benefits; people like to save money, join and be a part, learn more, earn more.
Offer multiple selling points in bullet form. Write them from customer’s point of view & reflect their needs.
Thoroughly describe the product. Give the customer all the information they need on the product or service in order to make a well educated decision.
Create a call to action. TELL the customer what to do – exactly, step-by-step. Click here, fill out the form, hit “Submit.”
State your USP (unique selling position) to differentiate yourself from competition. For example, tell why your product is better than the competition’s.

Rewriting the text on your email message so that it focuses on marketing copy can help readers feel more comfortable. It can also help improve your sales results. Now there’s a win-win!

Email Marketing: Autoresponders and Spam – What You Need To Know

There are laws against sending spam. There are even laws that you must adhere to when you send out email that was requested. No matter what type of email you are sending out, chances are that the anti-spam laws will still apply to you in some way or another.

In order to comply with anti-spam laws in various US states, each commercial email that you send out must include your name or business name, your street address, city, state, zip code, and phone number. You must also include instructions that will allow the recipient to remove themselves from your mailing list. If you fail to do any of this, you are essentially breaking the law in various states – no matter what state or country you live in!

Protect yourself from spam complaints in any way that you can. Make sure that when a customer requests any type of information from you that an email is sent requesting confirmation before any other email is sent. If someone is placing an order from you, include a check box on the order form, asking for permission to send them periodic emails.

Never use your autoresponder to send unsolicited commercial email!

For a great autoresponder service try Aweber. They not only take great care in making sure that your emails remain fully compliant with anti-Spam laws, but they also offer an extremely reliable and affordable autoresponder service with unlimited autoresponders, personalized follow-up messages, newsletter broadcasts, subscription form generators and excellent customer support.

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