Email Marketing - Using The Leverage Of Email To Improve Your Marketing Part 7

Writing for an Email Audience

The contents of the email marketing messages can keep their readers glued if they are written and presented well.

Since readers like to quickly scan through emails instead of reading them thoroughly, they understand more when explained in less.

So the content should be convincing and well written without any grammatical or spelling mistakes to gain the trust of the potential shoppers.

Tips for Helping Your Readers

Subjects given to the emails should impress & invite

Focus on keywords to pull the attention of the reader.

Bulleted or numbered lists make the matter simpler to understand

Use simple language to represent your ideas. Use less words, smaller words and words which are simpler to understand. For example, instead of “utilize” type in “use.”

Avoid using puns / metaphors. They tend to confuse the audience

Try to start with conclusion because if you know the end you can well start. Then sum up at the end.

So accommodate your targeted audience by writing for them. And watch how they accommodate your email marketing messages!

Email Marketing - Improve Your Customer Service with Autoresponders

Email marketing is not just about making the promise, it is also about delivering on the promise after your prospects turn into customers of your products or services.

Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers. This works quite well in the offline world – but on the Internet, this simply will not do. Your customers are literally all over the world, and there is no way that you can really deal with each one of them personally.

This is where an autoresponder comes in.

Customer service with autoresponders is quite simple. When an order is place, an autoresponder can send out the receipt for the sale, the information for accessing the product, and a ‘thank you’ email.

This happens whether you are logged in to your computer or on vacation in an exotic location! But customer service doesn’t always end right there, and if you are away from your computer, you may be letting your customers down!

For instance, an elderly gentleman sees your product advertised and places an order. Everything goes through just fine, and he receives the receipt, the download information, and your ‘thank you’ email. Your product is an ebook, compiled into a PDF file. This particular gentleman doesn’t understand what a PDF file is, and he has no idea what you mean by ‘right click to download.’ He needs additional customer service for the product that he has purchased, and there is nobody available to help him – nobody but an autoresponder.

Set up an additional autoresponder that will send out a list of frequently asked questions or problems that deal with customer service or how to access the product. Also set up a support autoresponder. If he sends a message to support, he should get an
instant message back letting him know that his message has been received, and how soon he can expect his issue to be addressed. This will give him some measure of comfort, and in most cases, he will wait that specified period of time for assistance.

However, if he doesn’t know how to download the product, and he sends a message to support and nothing happens, he will most likely become very dissatisfied in a very short period of time. The difference between a patient customer and an irate customer is one simple autoresponder message that can and should be set up in under five minutes.

Really think your ordering process through and consider the potential problems that may occur for your customers. Get an autoresponder set up to address those problems, and you will find that your customers are more satisfied with your products,
and extremely satisfied with your customer service – all because your autoresponders handle their problems right away!

Click here if you are looking for a great autoresponder system that offers an extremely reliable and affordable service with unlimited autoresponders, personalized follow-up messages, newsletter broadcasts, subscription form generators and excellent customer support.

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